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Running a Friction-Free Firm With Sarah Brohm

Name: Learn Podcast: The Pro Perspective
Brand: Houzz Pro
Availability: OnlineOnly

The non-negotiables for scaling a studio? Rock-solid processes, clear client boundaries, and the confidence to own your pricing. In this episode, Sarah Brohm, founder and principal designer of UA Designs, shares how these pillars helped her pivot from healthcare and grow a 15-person firm, why design is only 20% of her day-to-day, and how neurodesign principles make for truly restorative spaces.

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Season 2

Ep. 26 Running a Friction-Free Firm

In this episode, Sarah Brohm, founder and principal designer of UA Designs, shares how she...

Setting Hire Standards With Aymee Kuhlman

In this special episode recorded live at the inaugural Houzz Pro Design Summit, Aymee Kuhlman, Founder and CEO of Light & Dwell...

Ep. 24 The Long-Term Impact of Short-Term Luxury

In this episode, Jessica Duce, Owner and Principal Designer at JDuce Design and co-founder of Vacation Rental Designers, shares how she...

Ep. 23 The $100M Business Blueprint

In this episode, Bryan Burkhart, co-founder of builder Burkhart Brothers Construction, shares why choosing to focus solely on construction...

Episode 22 | Honing Your Tech, Owning Your Edge.

The future of home remodeling is ahead of schedule—and staying ahead yourself means fusing high-tech tools with a human edge. In this episode...

Episode 21 | Breaking Down KBIS 2026

This year’s Kitchen and Bath Industry Show was buzzing with can’t-miss insights and inspiration. In this episode...

Episode 20 | Building Community Through Design

Some businesses diversify to make a profit. Others do it to make an impact. In this episode...

Episode 19 | Making 2026 Your Year for Growth

2025 was the year of mastering uncertainty, now 2026 is about building momentum. In this episode...

Episode 18 | The Serial Entrepreneur’s Roadmap

Serial entrepreneurship isn't just about launching multiple ventures—it's about creating your own opportunities. In this episode...

Episode 17 | Leading Through Generations

Running a multigenerational business means family values often become your company’s guiding principles. In this episode...

Episode 16 | The Age of AI

A recent Houzz Pro survey revealed nearly half of interior designers now use AI regularly. In this episode...

Episode 15 | Rebranding Blue Collar Work

Modern culture sometimes assigns a negative stigma to blue collar jobs—but hardworking pros are changing the narrative. In this episode...

Episode 14 | Thinking Like a CEO

Founding a design business comes with a whole new territory: one where you’re running the show. In this episode...

Episode 13 | Starting Small, Thinking Big

Creating a trusted, booming business takes grit, passion, and a strong team. In this episode...

Season 1

Episode 12 | What Makes a Great Leader

What makes you a strong individual can often make you a great leader. In this episode...

Episode 11 | Venturing Into Retail

Many designers looking to expand their income sources may consider opening a retail wing of their practice. In this episode...

Episode 10 | How to Minimize Legal Risk

A well-written contract is crucial for setting clear expectations with clients, minimizing disagreements, and protecting...

Episode 9 | Lessons in Luxury: How to Command Premium Prices

Commanding top dollar for your design services is an artform anyone can master. In this episode, multifaceted interior...

Episode 8 | Hitting Reset

Paul R. DesRoches II and Dave Greksouk—CEO and Principal & VP of Moss Building and Design respectively—developed...

Episode 7 | Growing With Intention

Looking for your big break into the luxury design space? In this episode...

Episode 6 | 3D Visualization Today

It’s no coincidence that terms like 3D, AR, VR, and AI have been everywhere lately. In this episode...

Episode 5 | Built to Scale

Growing a firm from the ground up takes two things: process and patience. In this episode...

Episode 4 | Designing a Dream Team

For firms that are ready to grow, finding the best talent is just the beginning. In this episode...

Episode 3 | Winning Over Clients

It’s hard to come in second when you put people first. For Bill Millholland, Executive Vice President of Case Architects...

Episode 2 | Pricing for Profit

Striking the right balance when pricing projects is key to sustainable success. In this episode...

Episode 1 | When Passion Meets Process

With the right strategies and systems in place, passionate work is sure to shine through. In this episode...