5 Tips For Designing a Website That Gets Your Business Noticed
Building a well thought-out website is essential to helping you connect with your clients, digitally. A website will not only connect you with future clients but serves as an ever-evolving digital portfolio and business card. Creating a website will not only help you grow your individual brand, but can lead to new project leads. Here are 5 tips on how to get your business noticed.
1. Keep your design consistent across all pages.
From font style to color palette, keep it consistent. Consistency is the key to forming an accurate brand depiction. It is important to keep your brand aesthetic consistent because it yields brand recognition and minimizes distractions. The popular “Rule of 7” explains repetition in branding very well. People need to hear something 7 times before they will consider taking action. The same goes for branding, people need to see the same logo, colors and tagline multiple times before they begin to recognize your company image. Houzz makes this easy with our customizable website templates. Fonts and colors will automatically populate in specified areas. Headers and footers are locked so the pages will have the same frame on every tab.
2. Make sure your content is has optimal placement.
Place your website logo in the top left corner. Users are 89% more likely to recall your logo when placed in the top left corner versus the top right. This is due to the tendency to read from left to right. With the influx of information online, consumers want to be able to quickly and efficiently research your business via your website. Placing your logo in the top left corner is a subtle way to aesthetically simplify your website. It looks clean and sleek. Set your website up for success by using this simple and intuitive technique.
Keep your navigation simple and concise. Set your navigation bar up in a simple way by placing it directly parallel to your logo, on the right hand side. Only choose the most relevant information such as a landing or home page, about, portfolio, testimonials and contact. The last thing you want to do is overwhelm your potential clients with too much information.
3. Ensure your website has a responsive design (mobile friendly across phone, tablet, desktop).
Make sure your website looks good on every device with responsive web design. This is important for any business, no matter the industry! Responsive web design is even more imperative for those in a visual industry, such as home design and remodeling - homeowners want to see your work! Websites without responsive design can cost you potential clients due to the increase in mobile device use. Houzz offers responsive website design to ensure your website layout will fit any device your clients may be utilizing.
Additionally, ensure clients can quickly and easily contact you by placing your contact information on the footer of every page of your website. This way clients will not be frustrated looking around your website for your contact, especially when they are out and about. Test out the contact links on all devices to make sure email, phone and location are hyperlinked correctly.
4. Prominently showcase your service offerings and how to reach you.
Develop a strong value proposition for your business by explaining your unique service offering. Make sure to place a CTA (call to action) nearby. Strategically placed CTA’s funnel your clients into taking action, and ultimately convert your web traffic to valuable contacts or leads.
CTAs that have been successful with pros are, “contact us”, “get a quote today” and "schedule a consultation". Update your CTA as often as you wish. If you want to get creative, you can change them out with relevant promotions you may be running, depending on the current situation. A good example of a CTA you might use during the pandemic is “set up a free virtual consultation”. Houzz makes virtual consults easy with video-conferencing.
5. Link to your social media accounts in the footer.
Further promote your business by linking your social accounts in the footer of each page of your website. Check that the social icons are large enough and color-contrasted for your clients to clearly see and access them. The ability for clients to cross-check your business’ social profiles can increase your trustworthiness. Make sure your brand image stays consistent across all media channels.
If you are in a visual industry, such as interior design, it might be beneficial to be on more visual platforms like Instagram and Pinterest. If you are a home builder, feel free to showcase videos of your builds in action.
Creating a website that both accurately portrays your company’s brand and allows clients to easily contact you is integral to the success of your business. A streamlined yet alluring website can help you win new business contracts and stand out amongst competition. Now it’s time to apply these tips to your own website in order to attract new clients, build your brand and educate future clients about your service offerings. Our team at Houzz is here to assist you every step of the way. Get a custom website built today with Houzz Pro.
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