LEAD GENERATION
Your Key to Simplified Lead Management
Easily import leads from any source, move leads through stages, keep track of which step to take next, and more.
TARGETED LOCAL ADVERTISING
Reach More Homeowners Looking to Hire
Highlight What Makes Your Business Unique
Lead Generation Features
See all the main Houzz Pro lead generation features
| Feature | Description |
|---|---|
| Lead Generation Platform | |
Access to hiring homeowners | Get discovered by homeowners actively looking to hire on Houzz |
Targeted local exposure | Appear in relevant searches based on location, project type, and services |
Flat-rate lead generation model | Access leads through subscription-based pricing instead of pay-per-lead |
| Lead Quality & Matching | |
Project, location & budget matching | Receive leads aligned with your services, service area, and budget preferences |
| Profile-Based Conversion | |
Portfolio-driven lead generation | Showcase projects and photos to attract and convert homeowners |
Reviews & reputation signals | Display client reviews prominently to build trust and credibility |
Business highlights & standouts | Highlight differentiators (e.g., services, experience, availability) on your profile |
| Client Engagement | |
Video consultations | Allow prospects to book and attend video meetings directly from your profile |
| Lead Management (CRM) | |
Lead pipeline & stages | Track leads through stages (new, contacted, meeting, proposal, won) |
Lead organization & filtering | Filter and manage leads by project type, tags, source, and status |
Messaging & communication | Communicate with leads via messages, notes, and files within Houzz Pro |
Convert leads to projects | Turn qualified leads into active projects within the platform |
| Integrations & Workflow | |
Calendar integration | Schedule meetings and track appointments with leads |
Integrations with business tools | Connect with tools like Gmail, QuickBooks, and calendars for workflow management |