10 Things Homeowners Look For In Renovation Professionals
What is it about a website or Houzz profile that compels a homeowner to reach out to a pro? What elements give a homeowner confidence to hire a professional? Here are 10 criteria that homeowners use to judge every pro and how you can demonstrate if you can meet their needs.
1. SERVICES PROVIDED AND AREAS SERVED
List all of the types of work you take on and your service areas so potential clients know if you can meet their needs.
2. REVIEWS
Collect as many positive reviews as possible to show potential clients that you provide a great client experience.
3. PHOTOS OF COMPLETED PROJECTS
Post photos to show the projects you’ve worked on, and add “before” photos of the space to highlight the transformation.
4. LICENSING AND CERTIFICATIONS
Show homeowners that you are qualified and meet any necessary regulations. Describe what type of work certifications enable you to do.
5. PUBLICITY
Share any awards and accolades. Projects and reviews added to Houzz Pro make you eligible for the Best of Houzz awards program.
6. GUARANTEES
Describe any guarantees you offer or promote product warranties to reassure homeowners that their investment is safe.
7. CUSTOMER-FOCUSED SOLUTION
Use photo descriptions to highlight how you provide a customized solution.
8. VALUE
Add your price range to the Typical Job Cost section on your Houzz profile, and to each project, to set expectations about pricing.
9. COMMUNICATION
Ensure someone is available to answer the phone during business hours and respond to emails promptly.
10. PROFESSIONAL WEBSITE
Make sure your website is updated, mobile-friendly and easy to use. With Houzz Pro Essential and Ultimate, we'll build you a great website.
Are you doing everything you can to build trust online? Houzz Pro can help you check all these boxes and more to help you increase revenue and profits. Try it for free today!
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