Elevated Edge Construction: From Tool Sprawl to One Engine for Growth
The benefits of moving to Houzz Pro show up everywhere, from the sales process and planning to project delivery and project wins.
Location: San Jose, Calif.
Overview: Custom homes, major additions, whole-home remodels
Annual revenue: $7 million
Size of company: 6
After three decades of building, Elevated Edge Construction had grown to focus on complex, luxury projects—new builds, large additions, and full renovations. But the software stack hadn’t kept up.
Estimating was done in one software, invoices in another, 3D visualizations in a third tool and all communication was siloed in email and text. On any given project, the team was logging into 10-plus tools including MagicPlan, Google Sheets Clear Estimates, Housecall Pro, and Buildertrend among others—copying the same data over and over, hoping nothing fell through the cracks.
The result was friction across the entire project lifecycle. Creating floor plans and proposals took too long. Visuals weren’t compelling enough to give detail-oriented homeowners confidence to move forward. Budget line items were easy to miss, which put margins at risk.
Communication wasn’t centralized, so clients would chase updates and teams would chase each other. Meanwhile, the company was paying for a fragmented technology stack and did not deliver a strong enough ROI.
More Profitable
George went searching specifically for a better 3D visualization tool—and found Houzz Pro. The free trial “worked like a charm,” and the team quickly realized they could replace nearly the entire stack with Houzz’s single platform.
For renovations, Elevated Edge scans existing homes with the Houzz Pro mobile app, then uses those scans to generate 3D renders—the biggest selling point for homeowners who need to see the vision before they sign.
Estimating now happens entirely in Houzz Pro, and homeowners have all key details in one place: photos, files, plans, and the ability to send instant deposits via online payment.
All project communication now runs through Houzz Pro, with the client and with the team. Homeowners use the Client Dashboard to check schedules, messages, estimates, and changes without hunting through email threads; the team replies to inbound messages within about 30 minutes, even after hours when needed.
George’s project managers review the schedule each morning in Houzz Pro, lines up subs for the coming week, and logs invoices and costs right away so budgets stay current. Subs get notified via the app instead of missed calls and long texts.
As a result, the company became more profitable because budgeting and estimating now live in one place. Estimators no longer have to remember to include a category—estimate templates keep all project requirements front and center—reducing the risk of omissions that eat profit. And because online payments are built in, busy, traveling clients love paying by card or bank transfer with a click.
Everything You Need
The benefits of moving to one platform show up everywhere—from the sales process and planning to project delivery and project wins. The 3D scanner is now one of his best sales tools. On a South San Jose kitchen and living room expansion, the homeowners were hesitant until George scanned the house, “started moving the walls around in 3D, and boom, they signed.”
That single project sparked six referrals within weeks, then more from those introductions—“it’s like a domino effect.” With confidence rising and word-of-mouth compounding, Elevated Edge now wins 90%–95% of bids.
Houzz Pro also added speed and clarity to the pre-construction process because “everything is in there”. Kitchen estimates that used to take 5 hours now take 30 minutes in Houzz Pro—no more bouncing between floor-plan tools, spreadsheets, and proposal builders.
All told, the company consolidated 10+ tools into one system.
Margins increased 11% as budgeting and estimating moved under one roof. Before, “we were hoping to make big margins, but ended up making very little or just break even,” George said. Now the structure is “right in front of you”—demo, framing, electrical, finishes—so line items aren’t forgotten and scope creep is easier to control.
The result: “With Houzz Pro our revenue has increased, and our profit margin has increased.”
Taken together, those gains—higher close rates, referral momentum, faster setups, stronger margins, and fewer tools—explain the trajectory. Elevated Edge is under contract for $10 million in projects in 2026 on the back of clearer proposals, tighter budgets, and a transparent, tech-forward client journey. Or as George puts it: “All I can tell the other guys out there is—forget about anything else. Grab Houzz Pro because it has everything you need.”
Key Outcomes
+40% revenue growth from $7 million to $10 million contracted for 2026 driven by higher win rates and referral momentum.
10x faster estimating for a typical kitchen renovation.
+90% win rate on bids from an increase in word-of-mouth referrals and an exceptional client experience.
Curious to see how Houzz Pro can benefit your business? Get a personalized demo or try Houzz Pro free today.
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