How Houzz Pro Helped Davis Interiors Double Capacity and Increase Profit

Before adopting Houzz Pro, Davis Interiors managed roughly a dozen projects at a time, with no consistent system in place. Founder and Principal Designer Jennifer Davis kept everything in her head, juggling multiple notebooks, scattered spreadsheets, and endless emails.

“Everything was a challenge in the beginning because I didn’t have any set processes, it was so labor intensive” says Founder and Principal Designer Jennifer Davis.  

As the firm grew, it became increasingly difficult to delegate and scale. When interior designer Melissa Tollefson joined as Jennifer’s second hire, the gaps in the process became even more obvious.

One of Melissa’s first assignments was pulling together selections for a steam shower in a spreadsheet. “I remember thinking, how can anyone make money if you’re spending this much time just building a spreadsheet?”

Davis quickly recognized the need for a single platform that could keep every detail organized, empower the team to work consistently, and offer clients the professional experience and timely updates they expected.

Davis Interiors implemented Houzz Pro to consolidate workflows into one system. With Houzz Pro in place, the firm now manages the entire project lifecycle, from leads and proposals to procurement and invoicing, within the same platform. 

“It’s intuitive,” says Melissa, noting how easy it was to navigate the Houzz platform and start using it right away. “

“Selection boards make us more efficient and allow us to give a better result,” she adds. When the team is juggling 15 projects, it’s invaluable to be able to focus on one project by opening that board, and seeing all the messages in one place.”

Other tools the team relies on include:   

• 3D Floor Planner Tool and Room Scanner: Both Jennifer and Melissa emphasized that the Room Scanner eliminates extra trips, saving significant time and costs. 

• Client Dashboard: Jennifer highlighted that one of the main reasons she adopted Houzz Pro was its client interface, which combines great design with ease of use and an intuitive interface.

• Time & Expense Tools: Houzz Pro’s time and expense tracking is a major contributor to profitability, according to Jennifer, reducing administrative backlog and protecting revenue. 

The transparency gained from Houzz Pro has been invaluable—both internally and for clients—because everyone knows where projects stand at any given time. “We’ve gotten really amazing feedback from contractors that we are so on top of it,” says Jennifer.

Since adopting Houzz Pro, Davis Interiors has seen measurable improvements in efficiency, cost control, and client satisfaction.

Jennifer noted that moving from multiple disconnected tools to one reliable platform has allowed the team to focus more of their energy on design rather than administrative details. ”Houzz has really brought a sense of calm and peace to my life, “ she says. “Before, everyone would have to call me. I was like the gatekeeper. Now, anybody on the team can access the information.” 

Melissa highlights the impact on clients, explaining that they feel more informed and engaged. The way information is presented reflects the firm’s professionalism and helps build trust. “Houzz helps us communicate more quickly and effectively with clients. We’re able to pull up the answer on-site and in the moment… within 15 seconds of a phone call,” says Melissa.

“Using Houzz Pro to manage our projects has made us much more profitable,” says Jennifer.

“All the information in one place is like the equivalent of having an office person doing all that for us.” By reducing 25–30 hours of administrative work each week and eliminating the need for extra staff, Davis Interiors saves around 15% annually in costs. The firm can now take on more projects without sacrificing the boutique-level service that defines its brand. 

“Houzz has 100% allowed us to double our client capacity,” raves Jennifer, adding that the platform has become a core part of their business, giving the team structure, efficiency and a stronger way to serve clients. “Houzz is what makes that [client] experience so fantastic because there’s no chaos. There’s no confusion.”   

“Without Houzz, there’s no way we’d be where we’re at today” says Melissa.