CASE STUDY

3X Revenue Growth: Why this Tennessee Remodeler Wishes He’d Switched to Houzz Pro Sooner

Location: Knoxville, Tennessee
Overview: Residential remodeling contractor specializing in kitchens, bathrooms, basement conversions, additions
Annual Revenue: $1.5M

Team Size: 2

Key Outcomes

  • 3X Revenue

    Without hiring additional staff.

  • 30–60 Minutes

    Time saved in every first client meeting by scanning spaces instead of measuring manually.

  • +$70,000 Annual Savings

    by avoiding the cost of hiring 2 administrative staff.

Situation

With more than 20 years of experience in construction, Steve Welch, the owner of Home Dr. Pros, knew how to deliver high-quality remodeling work but with just one person on the team, the administrative burden felt impossible.

“There were papers everywhere and it was just overwhelming.” Various tools helped him send invoices and estimates, but nothing offered the all-in-one system he needed.

“I’m a contractor; business admin work doesn’t come naturally to me,” Welch says. “Before Houzz Pro, I was drowning in paperwork, constantly playing catch-up with leads, estimates and invoices. It was overwhelming, and honestly, it was holding us back from real growth.”

“I poured tens of thousands of dollars into different programs, but I couldn’t ever find a well-rounded software system,” Welch recalls. “I just didn’t have the time to be calling somebody every week for help. I needed something easy, complete, and reliable.”

 “If we didn’t have Houzz, I would have to have two people do the things that Houzz is doing, at least.”

Steve Welch, Owner of Home Dr. Pros

Solution

That turning point came when Welch discovered Houzz Pro. “With Houzz, I’d finally found everything in one place, and it’s so easy to use”

The first thing that drew him was the 3D scanning. “When I’m on site measuring and clients see the app drawing the whole room, they are just blown away. I got several jobs just because we had that app.”  Welch says.

“Clients told me, ‘We really liked you guys. Your setup is just a lot more professional.’ The 3D scanner made a very impressive first impression.” he adds.

Tony Puglisi, Home Dr. Pros’ project manager explains. “The Houzz Lidar scan is a neat tool that, on our first in-person contact with our prospects, allows us to showcase how we can use modern technology combined with our trade experience to give them remarkable service.”

Houzz Pro has also made quoting and estimating more professional and flexible. “We’ve been able to give a bunch of different variations of a bid. Sometimes clients want to see the bells and whistles, sometimes a stripped-down version. Being able to duplicate and resend quickly has been a huge time-saver.” Puglisi explains.

The integration with QuickBooks Online is another game-changer. “Our whole business runs through QuickBooks—vendors, subs, payroll,” Puglisi says. “Having payments and Invoices sync automatically has reduced errors and freed up time for more meaningful work.”

Results

By adopting Houzz Pro, Home Dr. Pros transformed operations—and revenue. In just a few years, the company’s annual revenue tripled from about $500,000 to $1.5 million.

“If we didn’t have Houzz, I would probably have to have two people to do the things Houzz is doing — at least. And that’d be a full-time job. Those are facts,” Welch says.

“Houzz Pro is saving us money,” he adds. “Time saved is dollars earned. And when you’ve got more time for gathering new leads, following up, or working with your existing clients, it opens up more doors.”

“It’s no longer a mom-and-pop, back-of-the-truck operation. We’ve got a bucket to put information in, so we can better communicate with clients and with the team. Everybody has a common language and vision of what the result is,” Puglisi says.

Steve wishes he had adopted Houzz Pro sooner. “We’ve scaled up since we’ve had Houzz. Now there’s a system built that is working like a well-oiled machine. If we had adopted Houzz five years ago, it would have put us three years ahead of where we are now.”

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