From $3M to $6M: How Citizen Builders Doubled Revenue with Houzz Pro

When Devin Pearson, owner of Citizen Builders, shifted from flipping houses to running a full-service remodeling company, he quickly realized the systems that worked for small jobs wouldn’t scale.

He was juggling QuickBooks for invoicing, Excel spreadsheets for schedules, and long text chains with clients. For larger projects, that setup felt unprofessional and created unnecessary stress. “It worked for a while, but once we started chasing bigger projects, it just wasn’t enough,” Devin recalls.

Other construction software programs weren’t the answer either. Devin tried a few but found them complicated and hard for his team to adopt.

Meanwhile, he was stuck spending hours on unpaid pre-construction work—creating plans, answering questions, and producing estimates—only to lose out when clients picked another builder. “That was frustrating. We were giving away a lot of time and expertise without knowing if the client was really committed,” he said.

Devin knew that if Citizen Builders was going to grow into the company he envisioned, he needed a stronger foundation. “Too many contractors only focus on what’s right in front of them. But if you want to build a great company, you have to think about the future, and that means getting your systems in place early.”

That’s when Devin found Houzz Pro. What first caught his attention was the 3D LiDAR scanning feature. With it, he could capture a space and create a realistic 3D plan in minutes—something that impressed clients right away. “I could show them what their remodel would look like without needing to bring in an architect for the first meeting. That’s powerful.”

But the 3D tools were just the beginning. Devin quickly adopted Houzz Pro as the backbone of his business. He built detailed estimating templates that allow him to prepare million-dollar bids in just a few hours. “The client sees a professional, comprehensive proposal that looks like I’ve spent weeks on it,” he says.

He also leaned into AI-powered Estimates, which let him give clients a ballpark budget on the spot. “You can show them a 3D plan, run an Estimate, and sign a $100,000 project all in the same day. That speed and confidence is what wins jobs.”

To protect his time during the pre-construction phase, Devin introduced a $5,000 pre-construction agreement. Clients who want detailed planning now sign this contract up front, which gives him a first right of refusal on the project. “It ensures they’re serious and have skin in the game before I invest hours of work,” Devin explains. In the past month alone, he’s signed four of these agreements.

Once projects are underway, Devin relies on Houzz Pro’s Client Dashboard and Schedule tools to keep homeowners informed and confident. Instead of chasing updates, clients can log in anytime and see what’s happening. “It’s about trust,” Devin says. “My job isn’t just to hand over a bid and run the job—it’s to walk clients through the process and set expectations. That’s what makes the experience feel professional.”

With Houzz Pro, Devin has completely changed the way Citizen Builders operates—and the results show it. Devin’s bids have gone from under $100,000 to between $500,000 and $1 million. Clients see the professionalism and transparency in his process, and it sets him apart. “Houzz Pro instantly gives me credibility. Homeowners stop comparing me to other contractors because they see we’re in a different league.”

In 2024, Citizen Builders brought in $3 million in revenue. This year, the company is on pace to hit $6 million. Even more impressive: Devin has maintained a 100% win rate on bids for the first half of 2025.

For Devin, Houzz Pro isn’t just software—it’s the backbone of his growth strategy. “It makes you look like a $100 million company, even if you’re not there yet. And that perception is everything when you’re competing for big projects.”