80% Win Rate: How 3D Visuals Transformed Brown Design and Construction’s Sales Process

When Josh Brown founded Brown Design & Construction, the company’s reputation grew faster than the systems supporting it.

As the team transitioned from single-room renovations to $1M+ custom additions, the lack of a repeatable and compelling sales strategy became a bottleneck to their growth. 

Winning high-value jobs required more than just an estimate; it required building immediate trust.

Before Houzz Pro, Josh was trying to convey complex visions through 2D sketches and manual notes that couldn't help clients "feel the space."

He realized that to scale to a $5M pipeline, he had to move the vision out of his head and into a professional, visual format that could close the deal during the very first meeting, they adopted Houzz Pro as a solution.

To win more jobs and standardize the sales process, Josh and the team adopted Houzz Pro. Using Houzz Pro’s smartphone 3D room scan, Josh can now create an instant model of a home during the very first meeting, allowing his team to quickly pull together sample designs when they return to office.

To secure the job Josh and team use the Real Life Walkthrough feature on an iPad, this lets clients virtually walk through the proposed design in their actual space before they ever sign a contract.

“With an iPad, they can physically walk through the actual space as it was before and see the new design—it’s like virtual reality,” Ryan, the COO for Brown Design and Construction explains. “You see their eyes get excited. It builds trust right away and makes them say, 'What if we did this?' because they can actually feel the space.”

The emotional buy-in from leading with visualizations drives an 80% win rate. By delivering a 3D design the next morning—weeks faster than competitors—Josh doesn't just win the project; he often wins it on the spot.

This professionalism carries into the selection process, which was previously a scattered trail of texts and links. To prevent costly mistakes where lack of documentation led to ordering and returning eight different mirrors for one bathroom, Ryan now centralizes all approvals by sharing the Houzz Pro Selection Boards with clients.

With the connected budget tool, clients can see financial trade-offs in real-time. "If they go crazy on a vanity, they see how it affects the carpet budget," Ryan notes. "It eliminates the 'unknown' and protects our margins."

Before Houzz Pro, the team relied on late-night text chains to piece together what happened on-site. Now, they use Daily Logs and Budget tools to document progress and expenses as they happen.

If a project starts to drift, Ryan can go back to the logs to pinpoint the exact cause immediately. "If a tiling phase goes 'into the red,' I can look at the Daily Log and see: was it a labor delay or did we under-budget materials?" Ryan explains.

By catching these overages the moment they happen, the firm ensures that every project stays profitable and that communication with the field crew remains clear and organized.

With Houzz Pro as their operational backbone, Brown Design & Construction doubled its revenue in a single year. By leading with 3D visuals, and a client-first experience the firm has won 80% of the jobs in its 2025 pipeline and is on track to hit $5M+ by the end of 2026.

The software has also improved the team's quality of life. "The field crew no longer receives late-night texts about tomorrow's schedule," Ryan notes. "Their quality of life is better because they can see their tasks ahead of time."

Most importantly, the high quality visualizations and transparency  has allowed the firm to command higher prices.

"We've been able to charge more for projects than before, just because we can provide this level of professionalism," Ryan says. "Clients contrast us with competitors who don't have this level of transparency. It really sets us apart."