---
title: "9 Tips to Get PR Ready "
url: "https://pro.houzz.com/pro-learn/blog/9-tips-to-get-pr-ready"
datePublished: "2020-09-08T19:36:49+0000"
dateModified: "2025-12-09T23:16:04+0000"
author: "Houzz Pro"
---

Houzz Pro Learn

# 9 Tips to Get PR Ready

Getting your work featured in industry publications can be a great way to build your brand, but can be tricky if you’re not familiar with the process. Writer and magazine editor Amy Flurry provides these nine tips.

1) **FAMILIARIZE YOURSELF WITH THE PUBLICATION**

Read the magazine or listen to the podcast before pitching so you know if your idea is a fit.

2) **BUILD RELATIONSHIPS WITH FOLKS IN PUBLISHING**

It’s often the assistant editors who are the gatekeepers to what the final decision makers see.

3) **CONSIDER WAITING TO POST IMAGES ONLINE**

Editors may reject submissions if the project images are already online because they want to be the first to publish it.

4) **KEEP PITCHES CONCISE**

Include a few descriptive sentences and include 2 - 4 photos in the body of the email. 
5) **PITCH A PROJECT TO JUST ONE PUBLICATION AT A TIME**

Give the editor about a business week to respond before sending it elsewhere.

6) **FOLLOW UP JUST ONCE**

You can follow up by saying, “I haven’t heard from you; I assume it is not a fit, but I want to give you first right of refusal before submitting to another publication.”

7) **BE RESPONSIVE**

Editors like reaching out to people they know will get back to them quickly. 
8) **GET EDITORIAL-READY PORTRAITS**

Editors like photos that are ready for the magazine in case of a tight deadline or inability to send a photographer to the submitter.

9) **MEET EDITORS IN PERSON, BUT DON’T PITCH**

Build relationships and allow editors to put your face to your name at trade shows or conferences, but wait to pitch until after the event is over.

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