---
title: "10 Website Must-Haves "
url: "https://pro.houzz.com/pro-learn/blog/10-website-must-haves"
datePublished: "2020-09-08T19:32:05+0000"
dateModified: "2024-12-10T08:29:37+0000"
author: "Houzz Pro"
topics:
  - "Business Management"
  - "Blog Post"
---

Houzz Pro Learn > Business Management

# 10 Website Must-Haves

Did you know that 97% of consumers begin their search for local businesses online? Don’t miss out on the opportunity to attract new clients. This checklist helps you identify some basic features on your website that can make a big impact.

**TOP 10 BEST PRACTICES FOR YOUR WEBSITE:**

**MAKE THE MOST OF YOUR ONLINE TRAFFIC**

Industry leaders in search engine optimization acknowledge that online marketing should work in tandem with your branding. In other words, it’s not enough to drive traffic to your website — the content at the other end of that click should be relevant and engaging to encourage your visitors to stay, explore, and most importantly, learn more.

• Give it the 10-second test. Studies show that consumers have a short  attention span. If you haven’t conveyed your unique value proposition  within 10 to 20 seconds, you may lose an opportunity to attract a new  client.

• Pictures speak louder (and faster) than words. Never underestimate  the impact good photography can make. Project photos show  homeowners at a glance what your business can do for them.

• Make it easy to get in touch. A direct phone number, email, and even  a user-friendly contact form should be prominently featured.

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