---
title: "Guidelines for Good Photo Keywords"
url: "https://pro.houzz.com/pro-help/r/guidelines-for-good-photo-keywords"
datePublished: "2025-09-11T22:48:05+0000"
---

Houzz Pro Help Center > Marketing & Advertising > Houzz Profile

# Guidelines for Good Photo Keywords

Having the right keywords on your project photos helps homeowners find your business. The Houzz Pro [auto-classification tool automatically tags](https://pro.houzz.com/pro-help/r/tag-your-project-photos-to-stand-out-with-homeowners) your project photos with keywords to save you time and effort, but you can always change a tag by editing the photo. For tags you choose to manually input, here are some guidelines for adding keywords to your photos:

**Keyword each unique photo:** On the project upload page, only enter keywords if they apply to every single photo you are uploading. In most cases, you need to keyword each photo separately.

- Ask yourself: If a user searches for this keyword and finds this photo, will they be confused?
- List 5-15 keywords per photo

Be sure to include synonyms like “white sofa” and “white couch.” As you type, some suggestions will appear, and we suggest clicking a suggested keyword to add when applicable.

Capitalization and punctuation are ignored in search, so it is okay to keyword in lower case.

**Appropriate types of keywords:**

- Materials (silk curtains, satin pillowcase, wood table)
- Colors, color schemes, patterns (white bed, neutral bedroom, plaid bedding)
- Size/shape adjectives (rectangular pool, mini chandelier, small kitchen)
- Style (spanish colonial style house, art nouveau mirror, beach style decor)
- Quantities (two sinks, two twin beds)
- Unique product features (basket with lid, self-cleaning oven)
- Products (canopy bed, corner wood stove, lounge chair)
- Specific product information (Eames chair, Kohler Purist Faucet, Benjamin Moore Revere Pewter) These can also be tagged and listed in more detail in the photo description field.

**Inappropriate types of keywords:**

- Keywords that are not relevant to or visible in the photo (even if the element appears elsewhere in the room).
- Names, locations or services of the professionals involved in the project.