--- title: "Marketing Software for Builders, Contractors, and Interior Designers" url: "https://pro.houzz.com/for-pros/feature-marketing" datePublished: "2026-09-15T05:41:51+0000" --- MARKETING # The Ultimate Way to Attract Work With AI Shore up your competitive edge with Houzz Pro’s best-in-class marketing solutions for construction and design—our signature services for polishing your online presence and standing out to serious, hiring homeowners. HOW IT WORKS ## Your Marketing Workflow on Houzz Pro For Contractors ### Sharpen Your Web Presence Get your name out there in the #1 home construction and remodeling resource with a professional [Premium Profile](https://pro.houzz.com/for-pros/feature-premium-profile) on Houzz and stand out with an SEO-friendly [Custom Website](https://pro.houzz.com/for-pros/feature-business-website) built by our experts. ### Boost Business Visibility Unlock exposure by driving traffic to your Houzz profile with [Targeted Advertising](https://pro.houzz.com/for-pros/feature-advertising) and AI-search-optimized FAQs for homeowners using ChatGPT, Claude, and other AI tools to find professionals. ### Nurture and Convert Prospects Reach out to new leads and stay connected with past clients using our AI-powered [CRM](https://pro.houzz.com/for-pros/feature-sales-crm) and best-in-class [Email Marketing](https://pro.houzz.com/for-pros/feature-email-marketing-tools) tools that make outreach instantly easier (without all the extra apps). For Designers ### Polish Your Web Presence Feature your firm in the #1 interior design directory with a professional [Premium Profile](https://pro.houzz.com/for-pros/feature-premium-profile) on Houzz and stand out with an SEO-friendly [Custom Website](https://pro.houzz.com/for-pros/feature-business-website) that reflects the beauty of your work. ### Showcase Your Portfolio Unlock exposure by driving traffic to your Houzz profile with [Targeted Advertising](https://pro.houzz.com/for-pros/feature-advertising) and AI-search-optimized FAQs for homeowners using ChatGPT, Claude, and other AI tools to find professionals. ### Nurture and Convert Prospects Reach out to new leads and stay connected with past clients using our AI-powered [CRM](https://pro.houzz.com/for-pros/feature-sales-crm) and best-in-class [Email Marketing](https://pro.houzz.com/for-pros/feature-email-marketing-tools) tools that make outreach instantly easier (without all the extra apps). ### Stand Out The most successful pros don’t just do great work—they look the part from the very first click. Our tailored marketing tools make sure you do, too. ### Increase Reach Getting in front of the right homeowners at the right time is easy when you combine a professional public profile with powerful custom ads on Houzz. ### Win Clients Consistent communication turns contacts into contracts—that's why Houzz Pro helps organize your outreach to win you new work and repeat clients. ### Build Credibility Trust is the foundation of every contract (not to mention referral), and few things earn both faster than the polished web presence we provide. CUSTOM WEBSITE ## Make a Great Impression With a Stunning Site Let’s face it. It may not matter how great your portfolio is if it’s not easily found—or worse, lives on a website that isn’t refined to the same standard. Now, let’s fix it. - Save time by letting us build your website for you - Get unlimited cloud storage for your online portfolio - Stand out with a sleek, phone-friendly site design - Never pay a dime for annual hosting and domain fees [Explore Custom Website](https://pro.houzz.com/for-pros/feature-business-website) EMAIL MARKETING ## Stay Top of Mind (and Inbox) With Ease Keeping in touch with past clients is a great way to win their next project. That’s why we built our Email Marketing tools to help you hit their inbox without the overtime investment. - Send newsletters to your customers and prospects - Automate your outreach with plug-and-play templates - Save time with scheduled follow-ups and newsletters - Track sends with real-time open and click-through rates [Explore Email Marketing](https://pro.houzz.com/for-pros/feature-email-marketing-tools) PREMIUM PROFILE ## Be Where Countless Homeowners Look First Millions of homeowners browse Houzz to find pros for their home building, remodeling, and interior design projects. Make sure you’re in their results with a Premium Profile. - Let leads reach you instantly with a built-in contact form - Showcase your portfolio with a custom highlight video - Respond to client reviews and feature your favorite - Stand out in AI searches with AEO-optimized FAQs [Explore Premium Profile](https://pro.houzz.com/for-pros/feature-premium-profile) TARGETED ADVERTISING ## Attract the Work You Really Want With built-in Targeted Advertising, you can get your business in front of homeowners browsing Houzz for local professionals like you, with the type of projects you’re after. - Show up earlier in our directory search results - Get matched with serious, high-intent homeowners - Specify the specific local areas you want work in - Promote finished projects to attract similar work [Explore Targeted Advertising](https://pro.houzz.com/for-pros/feature-advertising) ## Even More Ways to Build Your Credibility ### AI Search Optimization Homeowners are asking AI to help find local pros, so we optimize our [Premium Profiles](https://pro.houzz.com/for-pros/feature-premium-profile) to help you show up and stand out in ChatGPT, Claude, Gemini, and more. ### Verified Caller When leads are on the line, make sure they see who’s dialing with Verified Caller—the easy way to protect your phone number from being labeled as spam. ### Houzz Pro Certification Ace our self-paced course to master our software and earn your exclusive [Houzz Pro Certified](https://pro.houzz.com/for-pros/webinars#Certification) profile badge that tells homeowners you know your stuff. ### Best of Houzz Awards Build instant trust with a coveted [Best of Houzz](https://www.houzz.com/best-of-houzz) profile badge awarded annually to our community’s top pros in Design, Service, Photography, and Innovation. ### Profile Badges and Highlights Want more ways to stand out? Unlock other earned [Badges](https://pro.houzz.com/pro-help/r/how-to-add-a-verified-license-to-your-houzz-profile) and add custom [Highlights](https://pro.houzz.com/pro-help/r/how-to-get-highlights-on-your-houzz-profile-and-directory) to your profile to help set your business apart from competitors. ## Take Our Word for It (And Theirs) Hear from real home construction and design professionals who've used Houzz Pro to better their business. [Same-Day Approvals & Payments: How Kyle Hill Design Moves Projects Faster with Houzz Pro](/for-pros/kyle-hill-design-case-study) [Selections at Scale: How an Ottawa Design Firm Delivered 30 Homes in One Summer](/for-pros/bex-interiors) [How Design by the Jonathans Manages Hundreds of Projects with Ease on Houzz Pro](/for-pros/design-by-the-jonathans) INTEGRATIONS ## Marketing Software That Connect With Other Tech Houzz Pro is designed to play nice with a slew of other software like Zapier for lead management. You can also access files on Google Docs and Dropbox, sync financials with [Quick Books Online](https://pro.houzz.com/for-pros/feature-quickbooks-integration), import leads from Gmail, and sync project [Schedules](https://www.houzz.com/for-pros/feature-schedule) to a variety of cloud-based calendars. [Get Started](https://www.houzz.com/houzz-pro/pricing) AWARD-WINNING SUPPORT ## Here to Help—However You Need It. ### Got questions? Our experts have answers. For anything our self-guided resources can't solve, reach out for assistance and we'll take it from there. #### Online Chat The fastest way to find answers is at the bottom right of your browser. #### Email Troubleshooting and other assistance are just a [support ticket](https://www.houzz.com/pro-help/r/how-to-reach-houzz-pro-support) away. #### Phone We’re here from Monday to Friday, 6am to 5pm PT at (888) 372-2851. #### Help Center Articles, video tutorials, webinars, and more are all accessible 24/7 [here](https://www.houzz.com/pro-help). ## Help Yourself to On-Demand Answers Get to know our best-in-class software through curated video tutorials, how-to walkthroughs, and beyond. [The top 8 exterior trends defining curb appeal in 2026](https://pro.houzz.com/pro-learn/blog/the-top-exterior-trends-defining-curb-appeal-in-2026) [The 5 stages of a remodel: Keys to a successful project](https://pro.houzz.com/pro-learn/blog/the-5-stages-of-a-remodel) [Inviting Your Team Members & Setting Permissions](https://pro.houzz.com/pro-help/r/inviting-team-members) ## Why Go With Houzz Pro? ### All-In-One AI Platform We’re proud to offer the only true all-in-one, AI-powered software solution for every side of your business—combining best-in-class planning, project management, financial, and marketing tools. ### Tailored to Your Trade Built specifically for home building, remodeling, and design professionals, we’re always improving our features based on feedback—making our do-it-all software the perfect toolkit for your type of work. ### Largest Online Community Houzz has been a trusted remodeling resource for over a decade—garnering a global community of over 65 million homeowners and design enthusiasts, and over 3 million home remodeling and design professionals. ## Marketing Software FAQs ### What is marketing software for contractors? Contractor marketing software brings together the tools you need to attract leads, build a professional website, run email campaigns, advertise your services, and strengthen your online presence — all in one platform. With Houzz Pro, you get everything in a single dashboard built specifically for home professionals. ### How can marketing software help grow my construction or design business? The right platform helps you show up where clients are searching, follow up with past customers, and build a reputation that brings in repeat business. With Houzz Pro, you can generate leads, run email campaigns, and track what's working — all without juggling separate tools or agencies. ### What tools does Houzz Pro Marketing Suite include? Houzz Pro's Marketing Suite includes a Premium Profile that puts your business in front of homeowners actively looking to hire, a custom website built and hosted for you, email marketing to stay top of mind with past clients, targeted advertising, and analytics to track your results over time. ### How do contractors get more clients online? Contractors attract more clients online by showing up where homeowners search for their trade. Houzz Pro helps you build a standout profile, run targeted ads, and launch a professional website — putting your business in front of the right people at the right moment. ### How can interior designers market their business? Interior designers grow their business by showcasing their portfolio, building an online presence that reflects their aesthetic, and staying connected with past clients. Houzz Pro gives you a custom website, a premium profile visible to homeowners seeking design talent, and email marketing tools to keep client relationships warm over time. ### How can remodelers advertise their services online? Remodelers can advertise online through targeted ads that reach homeowners in their area who are actively planning projects. Houzz Pro's targeted advertising puts your business in front of the right audience at the right time, while your premium profile builds credibility through photos, reviews, and verified credentials. ### How does Houzz Pro Marketing Suite help me respond to every lead — even when I'm unavailable? AI Front Desk responds to every inquiry the moment it arrives — on your Houzz profile, website, Google, and phone — so no lead goes cold while you're on a job site. It also gathers budget, scope, and timeline before you ever call back. When you do reach out, Verified Caller displays your business name on the homeowner's caller ID so they pick up instead of sending you to voicemail. READY TO TRY? ## Get a Free Demo [Schedule a Demo](https://www.houzz.com/houzz-pro/schedule-demo?utm_campaign=7015c000001NeVVAA0&sourceCommandName=HouzzProCMSLanding) Have questions? Give us a call at [(888) 372-2851](tel:8883722851).