--- title: "Targeted Advertising for Contractors | Houzz Pro" url: "https://pro.houzz.com/for-pros/feature-advertising" datePublished: "2026-07-08T06:36:41+0000" --- TARGETED LOCAL ADVERTISING # Let’s Meet Your Next Client From pre-screening clients to targeted advertising, everything you need to build your brand is right here on Houzz Pro. HARDWORKING ADVERTISING ## Give Your Business a Competitive Advantage Watch this video to see how our local advertising program reaches homeowners looking to hire, highlighting the best features of your business. [https://www.youtube.com/embed/GW_7GPrSbBk](https://www.youtube.com/embed/GW_7GPrSbBk) TARGETED LOCAL ADVERTISING ## Reach More Homeowners Looking to Hire Showcase your business on Houzz, the #1 website and app for renovating homeowners. [Get Started](https://www.houzz.com/signup/ps=1/m=1009/s=SG91enpQcm9DTVNMYW5kaW5n) > “75% of my design business now comes from Houzz, and I find that Houzz leads are good quality. I have so far completed 11 jobs and have three currently in the works. It's way better than other marketing methods because it is more targeted.” > > Holly Stickley | The White Pear Landscape Architecture ## Get hired for the work you want ### Choose Projects & Budgets Select the types of projects and budgets that you serve and we’ll match you to homeowner requests with those criteria ### Get a Premium Listing Show up prominently in the Find Pros local directory and highlight the best aspects of your business ### Showcase Your Work We’ll show your finished projects to local homeowners during the research process ## Help Yourself to On-Demand Answers Get to know our best-in-class software through curated video tutorials, how-to walkthroughs, and beyond. [How to Advertise A Construction Business: Your Blueprint for Success](https://pro.houzz.com/pro-learn/blog/startup-guide-residential-construction-how-to-advertise) [Allocating a Marketing Budget for Builders](https://pro.houzz.com/pro-learn/blog/allocating-a-marketing-budget-for-builders) [How to Set Up Your Ad Settings to Grow Your Business](https://pro.houzz.com/pro-help/r/how-to-set-up-your-ad-settings-to-grow-your-business) ## Targeted Advertising Features See all the main Houzz Pro lead generation advertising features | Feature | Description | | --- | --- | | **Ad Targeting** | | | Geographic targeting | Choose specific service areas where your ads appear | | Service-based targeting | Select the services you offer to match your ads with relevant homeowner searches | | Project type targeting | Define the types of projects you want to advertise for | | Budget targeting | Set preferred project budget ranges to attract relevant inquiries | | Lead preferences filtering | Control which types of leads you receive based on your targeting settings | | **Ad Placement** | | | Placement in Houzz search results | Appear in search results when homeowners look for professionals on Houzz | | Placement in homeowner browsing experience | Show your business to homeowners as they browse projects and professionals on Houzz | | **Ad Customization** | | | Select ad images | Choose which project photos are used in your ads | | **Ad Delivery** | | | Lead delivery from ads | Receive inquiries generated through your advertising placements | | Lead notifications | Get notified when a homeowner submits a project request through your ads | | SMS lead alerts (optional) | Enable text notifications for new advertising leads | | **Ad Optimization** | | | Adjust targeting settings anytime | Update targeting (location, services, budget) to refine ad performance | | Control ad activity (on/off) | Enable or disable advertising availability to manage lead flow | | **Ad Enhancements** | | | Promotional offers in ads | Add special offers (e.g., free consultation) to advertising placements | ## Targeted Advertising Tailored for Every Trade [Interior Design](https://pro.houzz.com/for-pros/software-interior-designer) [New Construction](https://pro.houzz.com/for-pros/software-construction-advertising) [Remodeling](https://pro.houzz.com/for-pros/software-remodeler) [Kitchen & Bath Remodeling](https://pro.houzz.com/for-pros/software-kitchen-bath-remodeler) [Kitchen & Bath Design](https://pro.houzz.com/for-pros/software-kitchen-bath-designer) [Landscape Contracting](https://pro.houzz.com/for-pros/software-landscape-contractor) [Architecture](https://pro.houzz.com/for-pros/software-architect) [Design Build](https://pro.houzz.com/for-pros/software-design-build-firm) [Landscape Architecture & Design](https://pro.houzz.com/for-pros/software-landscape-designer) [Tile & Stone](https://pro.houzz.com/for-pros/software-tile-stone-contractor) [Hardwood Flooring](https://pro.houzz.com/for-pros/software-flooring-contractor) [Countertops](https://pro.houzz.com/for-pros/software-countertop-contractor) [Masonry & Concrete](https://pro.houzz.com/for-pros/software-concrete-contractor) [Carpentry](https://pro.houzz.com/for-pros/software-carpenter) [Deck & Patio](https://pro.houzz.com/for-pros/software-deck-builder) [Cabinetry](https://pro.houzz.com/for-pros/software-cabinet-designer) [Home Staging](https://pro.houzz.com/for-pros/software-home-stager) [Swimming Pool Construction](https://pro.houzz.com/for-pros/software-pool-builder) [Siding & Exteriors](https://pro.houzz.com/for-pros/software-siding-contractor) [Fencing](https://pro.houzz.com/for-pros/software-fencing-contractor) [Paving](https://pro.houzz.com/for-pros/software-paving-contractor) [Windows & Doors](https://pro.houzz.com/for-pros/software-window-door-contractor) READY TO GET STARTED? ## Schedule Your Free Demo Have questions? Give us a call at [**(888) 372-2851**](tel:8883722851) [Schedule Demo](https://www.houzz.com/houzz-pro/demo-request)